Dye Sublimation method of applying color to the fabric is the ecological lifeline for the synthetic fibers. That’s because it is possible to color them while making zero negative impact on the environment. With dye sublimation, you will use 5 ml of water-based ink to dye 1 kg of polyester clothes as opposed to traditional dyeing that uses up to 200 l for the same amount of clothes.

It is no secret that textile production can be incredibly harmful to the environment and the dyeing process is one of the main culprits. Dyeing textiles contributes 17-20% of the global industrial water pollution as well as a huge amount of solid waste when those dyeing machines are obsolete. While there is a push to clean up the act of the textile industry, many are still using unsustainable means. Sublimation printing offers an alternative to polluting dyeing practices; it doesn’t use any water and waists no ink or dye and enables vibrant, durable colors in any design or print.

Digital textile printing reduces excess waste in the design process by allowing designers to create smaller fabric test runs and waste less while finalizing the fabric. It also brings the textile design process onshore, therefore reducing turnaround time and shipping costs that designers and retailers can then pass on to the consumer.